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Marce Anahata

Wellness center · El Poblado, Medellín

marceanahata.com ↗

From a notebook and a WhatsApp thread to a business selling 3.6x more

Four months. Same center, same owner, same city. The only thing that changed is that it stopped being run by hand.

3.6x
Growth in monthly sales

in 4 months

13x
Average return on ad spend

peaking at 30x

12
Modules in production

one single system

~$0
Infrastructure cost

serverless architecture

The starting point

Marce Anahata is a wellness center in El Poblado, founded in 2020: kundalini yoga, sound therapy, rituals and corporate workshops. The business already worked and had loyal clients. What it did not have was a system.

What hurt

  • The schedule lived in a paper notebook and prepaid class packs lived in Marce’s memory: nobody knew for certain how many sessions each client had left.
  • Payments came in as bank transfers with no record. The books were reconstructed at the end of the month, by hand and from memory.
  • Clients existed as WhatsApp conversations, not as a database. There was no way to tell who had stopped coming.
  • Nobody found her on Google. All growth depended on someone making a referral.

What was built

Her own website

A fast static site with her brand identity, built to be found by search engines. It is the front door for all paid advertising: without it, ad spend lands nowhere.

A management platform with 12 modules

Scheduling, clients, prepaid packs with per-session tracking, clinical records, accounting, a store with inventory, reports, marketing, tasks, pipeline, services and settings. In production today, with roles and permissions per person.

AI that does the repetitive expert work

The client fills out a form and AI drafts their personalized plan, which is saved to their clinical record. What used to be an hour of expert work now takes seconds — and Marce reviews instead of transcribing.

Automations nobody has to remember

Appointment reminders, follow-up tasks and payment chasing fire on their own from the database and scheduled jobs. Follow-up stopped depending on someone remembering.

Marketing that is measured, not guessed

Email campaigns segmented by client profile with open and click tracking, plus paid ads run month to month against a real budget.

Self-service kiosk

The client arrives, checks in on a tablet and enters the system without anyone typing anything. The data is born clean, at the front desk.

«Vibra alto»

— Marce Anahata
I want something like this

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